Have you ever seen a viral product video and wondered what all the fuss was about? For this roundup, I tried and tested a ton of trending products and present you with 12 of my favorites – with accompanying viral TikTok videos for your viewing pleasure!
Dude Wipes Mint Chill Flushable Wipes ($14.99 for 3 pack. $8.99 at the time of this writing)
These highly-rated moist towelettes are a more thorough alternative to toilet paper. They are made with 99 percent water and plant-based ingredients, like soothing aloe vera and vitamin E. They are designed for the nether regions, but I like using them as an all-over body wipe on sticky days. The Dude Wipes Mint Chill 6pk just sold more than 10k units in 11 weeks, according to the brand, and the wipes have been viewed by 13.8M users on TikTok, including this video from @deantshop, which has 24k likes.
MISSION Original On-the-Go Cooling Towel ($14.99)
The Mission brand was co-founded by Serena Williams, Dwyane Wade, and Drew Brees, and features a collection of cooling products designed to help athletes and regular folk stay cool in the heat. The compact towel utilizes HydroActive Wet-to-Cool Technology; proven to cool up to 30 degrees below the average body temperature. Users rave about the towel’s ability to provide cooling relief for up to two hours, simply by adding water, wringing, and snapping the towel. This clever item has received over 1 million views and 32.7K likes on TikTok, including this video from @mental.deals.
Lumineux Whitening Strips ($22.99 for 7 treatments. $19.54 at the time of this writing)
These whitening strips are the #1 selling whitening strips on Amazon with more than 19k 5-star reviews. They also happen to be a smash hit on TikTok with this video from @taylorrandsoph receiving 3.2M views and 461K likes. The non-toxic strips were created by a top dentist and they deliver long-term whitening results without the sensitivity.
Wacoal Red Carpet Strapless Bra ($76, $47.64 at the time of this writing)
This multi-functional bra is one of Wacoal’s best-selling. Foam cups provide ample support and the bra can be worn strapless or with straps that convert to traditional, one-shoulder, halter, and crisscross. The bra is available in several colors and more than 2 dozen sizes. TikTokkers rave about this bra, including in this video from @Jazoeee, which has 1.2M views.
Kodak Slide N Scan Digital Film Scanner ($179.99)
The “cool girl” vibe is making the rounds on social media, and this scanner quickly converts slides and negatives (both color and B&W) into high res 22MP JPEG digital photos for an instant cool girl vibe for your socials. This TikTok from @AudrieStorme has 771.5K views.
Granitestone PIEZANO Crispy Crust Pizza Oven ($199, $129.99 at the time of this writing)
Make crispy single-serve pizzas at home with this easy-to-use countertop oven ! The oven heats up to 800F to achieve perfectly cooked pizza in under 6 minutes, with top and bottom heat settings and a 12” natural ceramic pizza stone. This handy cooking device has over 93M views on TikTok, including this video from @_byneri.
Iconic Candy ($5.99-$24.99)
Feeling nostalgic for the sweet treats of your childhood? This family-owned and operated candy company resurrects beloved discontinued candies in their original, iconic packaging. Influencer, @Grocery_Obsessed, posted this video featuring recent and upcoming revived products, including Squeeze Pop, Crème Savers, Ouch! Bubble Gum, and Retro Sours. The video has 866k views and more than 100K likes.
Itzy Ritzy Bitzy Bag Toddler Backpack ($39)
One of the cutest toddler backpacks around, this trending bag will give your little one a sense of independence and style. The backpack has lots of space for toys, a water bottle, and anything else small they like to travel with, plus, there is a loop on the exterior for their favorite clips and charms. The popular Strawberries & Cream style is currently sold out, so if you have your eye on that one, you’ll have to wait. The bag is also fun for older kids who love a tiny backpack. My 18-year-old is obsessed. This TikTok video from @MamaHarika has over 200K views.
The Only Bean Crunchy Roasted Edamame Beans ($13.97 for a 3-pack. $11.87 at the time of this writing)
These roasted edamame beans are all the rage! A healthy alternative to chips and other crunchy snacks, the beans provide plant-based protein and fiber, and they have less than 3g of net carbs per serving. The bags are available in different sizes and flavors including Sea Salt, Sriracha, and Buffalo. The beans are featured in lots of viral videos on TikTok, including this one from @themagicalmillenial, which has almost 338K views.
WS Game Company Vintage Bookshelf Editions ($42, some games are $39 at the time of this writing)
What’s old is new again, and these vintage-style versions of classic games are not only fun to play but look impeccably stylish on your bookshelf. Favorites include Candyland, Taboo, Boggle, Scrabble, and Scattergories, and the games have original graphics, cards, and other accessories, like timers and cube trays. TikTok star, @AnnaXSitar featured them in this video, which has 428.4 views and 41.9 likes.
GuruNanda Coconut Mint Pulling Oil with tongue scraper and toothbrush ($16.49, $13.49 at the time of this writing)
This Ayurvedic-inspired, all-natural pre-brush mouth rinse supports healthy teeth and gums, freshens breath, whitens teeth, and removes plaque. All this without irritation; using 100 percent pure coconut oil, seven essential oils, and vitamins D3, E, and K2. This wonder product has 50,000 reviews and 6 billion views on TikTok, with 1.4 million bottles sold. If you’re wondering what oil pulling is, watch this TikTok from @krystaambruson and additional Tiktoks from the brand to familiarize yourself with this Ayurvedic practice – it takes a bit of getting used to, but it feels great.
Lila Maternity Labor and Postpartum Gown ($69.99)
Founder and former Mrs. United States, Caitlyn Schollmeier, is known for her viral TikTok videos, especially the one featuring this gown, which is the original design in her Lila Maternity collection. Caitlyn is a registered labor and delivery nurse, doula, and mom, who designed the gowns to be soft, comfortable, size-inclusive, and accessible for medical procedures and nursing. The gowns come in 4 flexible sizes and several colors. This TikTok from her @themodernmidwife account has over 9.4M views and 215.5M likes.
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