Have you heard the expression, “TikTok made me buy it!”? Whether you are a casual or die-hard scroller, you’ve probably been tempted to buy the products your favorite influencers are raving about. If you’re wondering whether those products are worth your hard-earned dollars, I checked out a whole bunch of popular accessories, clothing, games, and home items and found some real winners! Interested in beauty products? Check out my beauty roundup here.
CLOTHING & ACCESSORIES
Flaire & Co. Sterling Huggies ($13)
These tiny, glittering hoops help make the perfect earring stack (stacks are all the rage if you hadn’t noticed). Flaire & Co. was founded just 3 years ago by AAPI entrepreneur Dorothy Deng, who was on a quest to offer affordable pieces that didn’t irritate the skin. I am very sensitive to earrings and I can wear these for days on end. Check out one of the brand’s viral TikToks here, with 2 million views!
Sterling Forever Sterling Silver Cubic Zirconia Oval Promise Ring ($56)
Apparently, promise/fake engagement rings are a thing amongst Millennials who are watching their wallets. This stunning ring from Sterling Forever – a brand I already love for its budget-friendly costume jewelry pieces – is an affordable way to say “I love you.” It’s an impressive placeholder until you can spring for the real thing! Check out a video with 360 thousand likes here.
UnHide ($45- $199)
This brand specializes in all things cozy, including their 100% cruelty-free, faux fur Marshmallow Blanket – which is a favorite in my family…we even travel with it – and the Shleepy wearable blanket/sweater, which I recently tried and will be wearing all winter. The brand’s videos have gained over 20 million likes on TikTok, including this one, where TikTok star Josh Richards (and UnHide co-creative director and investor) demo’s the blanket “burrito challenge.”
Walmart Time & Tru Rolling Stones Oversized Graphic Tee ($11.59)
Everything old is new again! This collection of vintage-style concert tees is a huge hit at Walmart and on TikTok, appearing in popular “Walmart haul” videos like this one, which has 495 thousand likes. Bands include the Rolling Stones, Pink Floyd, Guns & Roses, and David Bowie, and the tees are loosely cut, soft, and comfortable.
FUN & GAMES
Kanoodle by Educational Insights ($13.99)
This portable, addictive game is so much fun to play, with challenges that increase in complexity as you improve. #kanoodle has over 463.5 million views on TikTok, with viewers participating in live feeds with @SilentMath and others or watching videos of people playing. It’s such a hit that Educational Insights was selected as the first toy brand to offer in-app shopping on TikTok Shop.
Popdarts ($34.99)
A fun twist on classic darts, Popdarts are silicone darts with suction cups that stick to smooth surfaces. The game has more than 1 million TikTok followers! How to play? Stick the target marker on a smooth surface and then earn points for landing your rubbery pieces near the marker.
FOOD & BEVERAGE
Empress 1908 Gin ($31.99)
This handcrafted small-batch gin is made by Victoria Distillers and was inspired by the Fairmont Empress Hotel in Victoria, B.C. It features a gorgeous indigo color, which will change color based on what you mix it with. The gin contains traditional botanicals blended with the black tea served at the hotel and butterfly pea blossom, which imparts a delicate flavor and a vibrant indigo hue. As you can imagine, cocktails with this gin are blowing up on TikTok, including the Lavender Haze Cocktail from @AshPoursDrinks with 72 thousand likes.
Grillo’s Pickles (prices vary)
Pickle recipes are hot stuff on TikTok, and Grillo’s is the go-to brand! Dubbed the #1 Pickle according to Today Show, you can’t go wrong with Grillo’s for your next recipe. Grillo’s come whole, in spears, chips, and more, in many flavor variations. Want some inspo? Check out this cheesey pickles in a blanket video, which has a whopping 1.6 million likes!
Ice Shaker Gallon Jug ($98)
Staying hydrated is incredibly important, especially for athletes. NFL retiree, Rob Gronkowski, needed a jug that would help keep him hydrated during his lengthy summer practices and this Gallon Jug was just the thing! The jug keeps drinks cold for 60+ hours, making it not only ideal for long, intense workouts, but for car camping, road trips, power outages, and more. Here’s Gronk’s popular TikTok video.
HOME
Wad-Free for Bed Sheets ($19.99)
I’ve written about the genius of Wad-Free before, so I wasn’t surprised to learn that it’s trending on TikTok. This simple product helps to prevent your sheets from getting tangled in the wash (or wrapping around other items, which is what used to happen to me). There’s also a version for blankets and duvet covers. Check it out for yourself: This Tik Tok has over 4.8 million views!
Sleek Socket ($23.95 and up)
If you hate the way outlets look with cords coming out of them, or if your outlets are inconveniently placed, this clever tool allows you to conceal the outlet behind a sleek plate and move the plug to where you need it with an easily hidden white cord. It’s also great for baby/pet-proofing, and there are lots of different options based on how your outlets are oriented. This #1 Best Seller on Amazon has over 3 million views on their TikTok video.
Big Blanket Original Stretch ($159. 20 percent off with coupon right now)
This is no ordinary throw blanket. Its massive 10×10 size and 4-way stretch temperature-regulating fabric ensure that the whole family is covered. We recently upgraded to a bigger, comfier couch and this blanket will be our go-to accessory for movie night! Check out this video with 4.2 million views!
OTOTO Nessie Ladle ($10.99)
Given its irresistible cuteness, it’s no surprise that this ladle has gone viral with 345 thousand likes on TikTok. The ladle is heat-resistant and stands upright in your pot of chili, soup, or pasta – just lift to serve! OTOTO has lots of other cute, yet functional, items. I’m a fan of their Barry the Bear Cheese Grater.
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