Looking for the latest and greatest beauty tools for your hair and skin? Social media, and TikTok especially, have become go-to resources for discovery. These 5 viral sensations are taking the beauty community by storm.
Grace & Stella Gua Sha ($35, $26 at the time of this writing)
I am a firm believer in the power of regular facial massage for increasing circulation and encouraging collagen production and lymphatic drainage. This award-winning, 100 percent Rose Quartz stone gua sha is an easy way to treat yourself to this ancient Chinese practice. This TikTok video is an informative primer for Gua Sha use and it’s been viewed almost 2M times. Other viral items from the brand are their Foot Masks and Eye Masks, so check ‘em out!
MAREE Marine Collagen Eye Gels ($24.95, $19.41 at the time of this writing)
Sure, these eye gels are glittery and colorful, but they also do the hard work of depuffing, hydrating, and soothing the delicate under-eye area with ingredients like marine collagen, pearl extract hydrogels, and hyaluronic acid. The eye gels are also hugely popular, as evidenced in this TikTok video with 2.6M views. The gels also have 10.4k reviews and 10k units were purchased in just one month!
SUTRA IR Infrared Thermal Round Brush ($110)
This viral Thermal Styling Brush has a patented tourmaline-infused ceramic barrel combined with infrared technology for a simple and effective styling experience. According to the brand, it is the number 1 thermal brush on TikTok and has sold out 5 times so far! I wear my hair curly, but my go-to tester who wears her naturally curly hair straight loved this gadget and is excited to have it on hand as a convenient alternative to her blow dryer/round brush method. This TikTok from stylist @GabrielSamrags has 1.6M views!
Beachwaver B1 Rotating Curling Iron in Midnight Rose ($99)
This lightweight, ceramic 1-inch curling iron allows you to curl in both directions and has 3 heat ranges. Thanks to the beveled short clamp, the curls you create will be smooth and free of kinks. Now, I can’t use this on my very curly hair, but I’m going to trust the blazing popularity of this item and the 25k 5-star reviews on Amazon! This TikTok with founder Sarah Potempa’s packing show features the beautiful Midnight Rose colorway and has 11M likes!
Pure Daily Care NuDerma Skin Therapy Wand ($69.95)
A skincare device with 4.4 stars on Amazon with over 20K reviews? What’s the scoop? This winner of Cosmopolitan magazine’s 2023 “Holy Grail” Awards uses electric current – Adenosine Triphosphate (ATP), to be specific – to increase elasticity, oxygenation, and cell turnover in the skin. It also treats acne, and claims to encourage hair growth. The device includes 3 neon-powered applicators designed for different areas of the face and one for the hair. Full disclosure, my sample arrived late so I’ve only tried it twice after watching this viral video from @ThatADHDLife, which has 3.1M views and 72.5K likes. It’s only vaguely uncomfortable on the low setting that I used. My skin feels a bit tingly and firmer, so I plan to keep at it.
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