Looking to treat yourself to a new beauty goodie? TikTok is a great place to discover the latest and greatest and these seven products have gone seriously viral. Read on to learn why you’ll want to add them to your beauty arsenal.
ONYX Foaming Sugar Scrub in Rose Petals ($7)
This deliciously-scented Foaming Sugar Scrub is cruelty-free and free of parabens and phthalates. Regular use of the scrub helps to keep skin on the body and feet soft and smooth with ingredients like apricot kernel oil and shea butter. Bonus: there’s an antibacterial scrubber nestled in the lid to take your scrubbing game to another level! The brand recently underwent a colorful repackaging and is blowing up on TikTok, including this video from @asiamae with over 69K views highlighting the sugar scrub and several other hero products from ONYX.
Garnier Micellar Water ($11.99, $7.62 at the time of this writing)
You may already love micellar water for gently cleansing the face and removing makeup, but it’s also a hair hack that’s making its way around the hair styling community on TikTok! In this TikTok, which has been viewed 1.6M times, see how TikTokker @Anggwells uses Garnier Micellar Water as a dry shampoo for her oily hair. Turns out, Micellar Water can remove sweat, product build-up, and even pollutants from hair, all without the powdery buildup of a typical dry shampoo.
LUMINESS Airbrush Spray Silk Foundation ($29, includes a brush)
Airbrush foundation is red hot on TikTok, and I have two stellar options to share with you. This one from Luminess has sold out five times, with one unit selling every minute, according to the brand. The hydrating formula comes in 20 shades, with buildable coverage that is best applied with a brush, as demo’d by @alanary20 in this video with almost 83K views. My preferred shade is Warm.
Jerome Alexander Magic Minerals Airbrush Foundation ($20, includes a brush. $17.99 at the time of this writing))
I like this popular spray foundation as much as the Luminess foundation I just mentioned. There are 12 shades to choose from – I went with the Warm Beige, which is a touch light for me in summer, but should be good in winter. Check out this video from @TheRobeLifeBlog with 33k views that refers to it as a dupe for Dior. With over 10M views on TikTok, this is another airbrush foundation to watch!
Primark PS…Pro Instant Bronzing Drops ($5)
A natural glow is easy to achieve with this bronzing liquid comes in two shades, Light Medium and Medium Dark. Depending on your skin tone, it could function as a highlighter, a bronzer, or add a little neutral glow. The lightweight liquid comes in a dropper bottle and can be applied with a brush or fingers. Wear it alone or mixed with a moisturizer or foundation. Check out this video from @jordanlipscombe with 2.5M views and 260.5K likes.
La Roche-Posay Cicaplast Baume B5 Soothing Therapeutic Multi-Purpose Cream for Dry Skin ($15.99)
This emollient balm is viral on social with 12M TikTok views, including this TikTok from @Kaylee-khen with 36k likes. The balm is also one of the top healing products in the US! It can be used almost anywhere on the body to nourish, moisturize, and soothe the skin. It’s a great product to keep on hand for a multitude of skin ailments, including post-dermatological procedures. The brand has a new SPF version that I can’t wait to try next.
milk_shake icy blond shampoo ($26, currently $22.10)
If you have light blonde or platinum hair, you probably battle brassiness. This viral shampoo, which is black in color vs. the typical purple, helps to neutralize those yellow or brassy tones. A hack: I have silver hair prone to yellowing on the ends, and I found this to be effective in counteracting that. I prefer it to purple shampoos because it’s less likely to make me look like a blue-haired old lady. This helpful video on the milk_shake USA TikTok page has 4M views and 365K likes.
