How to Save on Amazon Prime Day 2026, June 23-28
Are you excited for Amazon Prime Day?
The original Amazon Prime Day kicked off on July 15, 2015, as a 24-hour sale. Each subsequent year through 2019, Prime Day occurred in the second week of July and the sale grew from 24 to 48 hours.
Then the Pandemic hit in 2020, flipping retail on its head in myriad ways. Prime Day 2020 was postponed until October and occurred over 48 hours, serving as an unofficial start to the holiday shopping season that year.
These days, there are two annual Prime Day sales; one in early summer and one in late fall, and the dates are often a mystery until a couple of weeks before.
With this summer’s Prime Day just a few days away, we wanted to share some savings tips for shopping this sale.