Best Deals in July 2020 (and What to Avoid!)

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July is here, and it’s officially summer. With the temperature heating up, escaping into the air conditioning to do some shopping, might be just the ticket. With July 4th coming up as well as “Christmas in July’ sales, you may be wondering, what are the best things to buy?

Read on for a dizzying number of July deals!

July 4th Deals

Whether you’re planning to venture back into stores or play it safe shopping online, these July 4th weekend sales are not to be missed. There are deals on everything from apparel to beauty to home goods, and the discounts are as deep as 70 percent off!

Adrianna Papell: This site that carries unique and stylish evening gowns and accessories is offering 25 percent off sitewide through July 6. 


Baebody Beauty: This cruelty- and paraben-free line of products for the hair, face, and body is offering 25 percent off from July 2-5 with code USA25.  


Bear: Bear’s mattresses, pillows, and sleep accessories aim to promote better sleep by using advancements in sleep technology. Through July 6, receive two free Cloud Pillows with every mattress or bundle purchase, and save 20 percent off sitewide with code JULY20. 


Bevel: This grooming brand designed for the specific skincare needs of Black men is offering 20 percent off the full line at Target. The offer is valine in-store only via the Target app from June 28 – July 4.


Black + Decker Air Fry Toaster Oven: As part of the Kohl’s Epic Deals event, get this multi-purpose tabletop appliance for $79.99 (originally $109.99). This clever gadget can air fry, bake, broil, toast, and more. Valid July 1-5. 


Bluelene: This innovative, science-driven anti-aging skincare brand is offering 30 percent off site-wide in honor of Independence Day. Valid July 1-8 with code JULY4.


Boost Oxygen: Supplemental oxygen has been known to have a positive impact on sleep, mood, mental alertness, and more. Through the end of July, save 30 percent off the Red, White, and Blue Special, which includes a Medium Pink Grapefruit, Medium Think Tank, and Medium Peppermint, with a free pocket-size Natural and free shipping. Sale price is $29.95. 


Chico’s: This fashion retailer known for their unique styles is offering 50 percent off sitewide with code 65843 from July 2-4. 


Chic Tweak NY: Protect yourself and others with these trendy, triple-layered, 100 percent cotton masks. Masks are available in adult and kids’ sizes and include an interior pocket for a filter. From July 1-7, save 25 percent off. 10 percent of profits support frontline workers via the #HealthyHappyFund.


Coalatree: This maker of eco-minded apparel and gear is offering 20 percent off all red, white, and blue products. Valid June 26 – July 5. 


The Comfy: The Comfy is the oversized wearable blanket as seen on ABC’s Shark Tank. Through July 4, buy one Comfy Hoodie and get one pair of Comfy Feet slippers ($19.99 value) for free.  And during the week of July 6, The Comfy Hoodie (originally $29.99) will be $14.99 on Amazon


The Company Store: This site, which is known for its high-quality linens and home goods is offering 20 percent off sitewide from June 27 – July 4 with code JULY4SALE20.


Crane & Canopy: During the 4th of July Mega Sale, save up to 70 percent off on bedding, sheets, rugs, and home décor. Valid July 2-6. This online optical retailer is offering 40 percent off any order from July 1-6 with code, JULY4DG40.


Doll 10: Doll 10 takes the approach that women can steal 10 minutes out of their day to get dolled up. From July 2-5, save up to 70 percent off select items in the “Doll Vault.”


Emilia George: This sustainable maternity and nursing wear brand is offering 20 percent off sitewide (excluding masks) from July 3-6 with code July20.


Grimaldi’s Pizzeria. From July 3-5, this pizzeria that specializes in coal-fired, brick oven pizza is offering $20 bonus cards for every $50 gift card purchase. This offer is valid for online purchases only and cannot be combined with any other discounts. Bonus cards expire October 5, 2020.


Eileen West: This intimates brand offers feminine, vintage-inspired styles.  Through July 6, save up to 50 percent off select merchandise.  


Everlywell: These at-home health kits can provide guidance on issues like food sensitivities, cholesterol, indoor & outdoor allergies, and even COVID-19. From July 2-5, save 25 percent off orders of up to $249 and 30 percent off orders $250+. Available on and


FarmHounds: These high-quality bagged treats and jerkies for pets contain all raw ingredients and no fillers.  For the month of July, get the 4th of July Farmers Box for $50 (a $70 value) and free shipping. From July 3-5, buy three bags, get a fourth one free. 


Felina: This women’s intimate apparel and lounge brand known for their ultrasoft leggings and stylish intimate apparel is offering up to 75 percent off and free shipping with code Freedom. Valid July 2-6. 


Figleaves: During their 4th of July sale, Figleaves is offering 30 percent off all items from the Figleaves label, including swimwear for all shapes and sizes, beachwear, and more. Valid July 2 – 6 with code 4JULY30.


Hat Attack: Just in time for summer, this site, which offers stylish sunhats and beach essentials, is having a 25 percent off sitewide sale.  Valid July 1-6 with code FREEDOM25.


Hedley & Bennett: These culinary essentials are built to last. From July 3-5, save up to 40 percent off select styles.


JCPenney: Through July 5, enjoy up to 85 percent off all Clearance in all stores. Categories include:  50 percent off JCPenney Home rugs, up to 50 percent off swimwear and dresses, and an extra 40 percent during the VIP jewelry event. 


JUNO & Co: These multi-tasking, innovative beauty basics will be 25 percent off from June 26-July 5. 


Just Glow NYC: From July 1-7, save 25 percent off all wash-off and peel-off face masks as well as the Hands On! Hand Sanitizer. 10 percent of the profits from the hand sanitizer will support the health of front line workers via the #HealthyHappyFund. 


Kidskin: This affordable, paraben- and cruelty-free skincare line for preteens and teens is made with safe and effective ingredients, like tea tree and salicylic acid. From July 3-5, save 20 percent off sitewide with code FOURTH. 


Lensabl: This one-stop-shop for vision care products is offering 15 percent off all lenses and frames with code SEE15 and 10 percent off all contacts with code CONTACTS10. Valid through July 31. 


Makeup Geek Cosmetics: From July 4-5, enjoy 50 percent off all Loose Pigments. Also, all Sparklers (sparkling pigments) are Buy One Get 2 Free.


Marieke Gouda: This female-founded Wisconsin-based cheese brand is offering 25 percent off sitewide from July 1-5. They have several tasty gift sets, including the 4 Cheese Gift Box pictured, perfect for that Gouda lover on your list. 


Modular Closets: From July 4-7 with code JULY4TH, save 15 percent off these DIY, easy-to-assemble, mix-and-match wood closet units. 


My Sheets Rock: Save 15 percent off all temperature-regulating sheet sets with code FIREWORK. Valid July 1-5.


Nest Bedding: This family-owned and factory direct bedding and mattress company is offering 20 percent off purchases $150+ with code FIREWORKS.  Valid through July 12. During the Fourth of July Blowout sale, save up to 70 percent off thousands of items, with patio furniture starting at $99, and mattresses starting at $199. Free shipping on every order. Valid through July 6. 


PHYTO Paris: This haircare line with fresh and effective botanical ingredients will be offering 30 percent off sitewide for ONE day only. Valid July 4. 


que Bottle: Save 20 percent off this collapsible, lightweight water bottle from July 3-5.


Rastelli’s: This family-owned butcher business delivers meats and seafood right to your home. Through July 4, new customers can save 10 percent off any order of meat, poultry, seafood, and/or plant-based options with code JULY410.


reBLEND: These brand new shelf-stable frozen wellness pops are packed with fruits, vegetables, and superfoods. From July 3-5, save 10 percent off with code July4th.


Richer Poorer: This brand of modern, cozy basics is offering an extra 50 percent off sale items from June 30-July 6. 


Shabby Chic: This site, known for its home decor and furnishings, vintage accessories, and bedding, is offering 20 percent off from July 1-5.  


Sleep Number: From July 2-6, this bedding and mattress brand is offering the following sales:


Soma: This intimate apparel retailer is offering up to 80 percent off select styles, plus an extra 50 percent off already reduced bras and panties. Valid July 2-6.


Suki Skincare: From July 3-5 with code BOGO, this brand of clean, gentle, and effective skincare products is offering a Buy One Get One Free sale when you purchase the following items: Ultra Protect Eye Balm, Sensitive Cleansing Bar, Concentrated Clarifying Toner, Concentrated Strengthening Toner, Moisture Rich Brightening, Concentrated Strengthening Toner, and Resurfacing Enzyme Peel.   


Sunglass Hut: This sunglass retailer is offering 20 percent off select red, white and blue styles through July 31.


Teadora Beauty: This socially-conscious skin and hair care brand that brand featuring sustainably harvested rainforest superfood actives is offering 25 percent off sitewide from July 2-5.


Viteyes: These Blue Light Defender supplements can help reduce eye strain from screen usage. Ages 12+. From July 3-6, save 25 percent off with code BLUEJULY.


We Dream in Colour: This site, which offers eco-friendly jewelry handmade by craftswomen in Massachusetts, is offering 30 percent off with code JULY4TH. Valid July 1-6.


Christmas in July Deals

Every year, retailers like to generate some excitement during an otherwise sleepy shopping period by holding ‘Christmas in July’ or ‘Black Friday in July’ sales. Five years ago, Amazon jumped in the mix with Amazon Prime Day. While Prime Day has been temporarily postponed due to COVID-19, the Christmas in July sales are still going strong.


Amelia Toffee: Through August, save 10 percent off decadent toffee chocolate in flavors, like  Key Lime and Orange Blossom. Code July10.


Demeter Fragrance: This fragrance brand with a vast array of scents, including Thunderstorm, Mojito, and Lilac, is offering 10 percent off of almost everything, plus BOGO atmosphere diffusers (a $25 value). Valid July 1-31. 


LuminiserThis durable, portable, mosquito-repellant lamp uses a tiny heated oil pot to generate electricity. Perfect for when you don’t want to rely on cords, batteries, or solar. With code TRUETRAE, buy one, get one free ($34.99 value). Valid July 13-19. 


Pai-Shau: This tea-infused haircare brand is celebrating the holidays in July with a Holiday TEAser Sale! Save 20 percent or more off all gift sets from July 24 – July 27. Prices are as marked, so no code required.


Pure Fiber Striped Bamboo Viscose Throw: This brand of bamboo bedding, bath essentials, and loungewear is offering a 49% discount on this soft throw. Regularly starting at $68, it can be purchased starting at $35. Valid July 22-28. 


Pure Wine: PureWine offers unique filtration systems that eliminate the histamines and sulfites that can cause sensitivity to wine without altering the flavor. Save 20 percent off with code SUMMER20. Valid July 1-31.


Satividol Soft Gels: This supplement can be used to address common aches, pains, and anxiety. The manufacturing process is controlled by parent company, Green Point Research, which controls the entire process from seed to shelf. With code MSN30, save 30 percent off your order through July 31.


Tani USA: This upscale basics brand is known for its super-soft intimate apparel and performance fabrics. From July 19-31, save 15 percent off orders over $100 with code JULYXMAS.


Uber Chill Sorbet and Frozen Ice Cream/Yogurt Maker: Make ice cream, sorbet and frozen yogurt in three simple steps! With code July10, save 10 percent off $59.99 off through August 15.


Early Back to School Deals

Didn’t school just end? Sure feels like it. While the Back to School sales will really ramp up in August, we see a smattering of early deals in July, too. 


Amaryllis: This trend-driven, affordable fashion brand is offering up 65 percent off of select items through July 31. 


At-A-Glance: This site for planners, calendars and address books is offering 20 percent off site wide plus free shipping with code TRUETRAE.  Valid July 1-31.


Calm Strips: These textured sensory adhesives serve as a stimulus to help soothe anxiety. With code BTS, save 20 percent off any order. Valid through August 1. 


C’est Moi: This brand of hypoallergenic skincare and makeup products is offering 15 percent off all SPF products with code SUMMERSUN. Spend $35 or more and receive a Luminary Lip Crayon in Brave (a $10 value). Free shipping on all orders. Valid July 1-31. 


Cratejoy: This subscription box service serves up boxes curated to your interests. From July 2-6, save 20 percent off your first box purchased with code JULY4FUN. This month’s box, the Healthy Me Living Box, is packed with healthy snacks selected by a Certified Health Coach.


ENOF: Concerned about your kids getting the proper nutrients? ENOF contains the phytonutrients of organic spinach, broccoli, carrots, tomatoes, beets, and shiitake mushrooms. It’s in a powder form that can be sprinkled onto food. Through October 15, save 25 percent off with code SCHOOL25. 

Fila: During the Fila Warehouse Sale, save 40% off select footwear and apparel. Valid through July 31. 


Osmo Genius Kit for Fire Tablet: This award-winning kit for kids ages 6-10 helps kids develop problem-solving skills, drawing, vocabulary, and more. Pairs with Fire tablets. From July 1-6, save 15 percent off on Amazon. 


Ready Set Jet: This beauty brand makes portable, multi-use, beauty products with marine-based ingredients. From July 1-31, save 25 percent off sit4e wide with code CHANGETHEWORLD. Proceeds from every purchase help to empower underprivileged women in India. 


T3 Featherweight 3i Dryer + T3 SinglePass Ceramic Flat Iron: Through July 28, these already discounted hair tools will be further discounted at Costco. The Dryer, originally $250, will be $99, and the Flat Iron, originally $180, will be $49.99. 


What Not to Buy in July

Back to School

As noted above, only purchase clothing, tech & backpacks if they are generously discounted. Otherwise, wait until August.


Outdoor/Summer Clearance

You will see some deals on grills and other outdoor items, like camping gear, but the deals will be better in August. Same goes for patio furniture. You’ll see some deals now, but the discounts will be better if you wait.


Related Post:  Find the Best Deals (and Steals!) Every Month


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Trae Bodge is an accomplished lifestyle journalist, TV presenter, spokesperson, and educator, specializing in beauty, tech, apps, toys, gift guides, and smart shopping. She has appeared as an expert on dozens of TV shows and radio networks, including Today, Rachael Ray Show, Inside Edition, CNN, Reuters,, Sirius Radio, and numerous FOX, ABC, CBS and NBC affiliates. Trae has been featured as a beauty tastemaker in Elle, Redbook, InStyle, and Essence, and her work has appeared on Yahoo Finance, Marketwatch,,,,

One Response

  1. […] majority of the Amazon Prime Day deals will be on Amazon, we will also see some retailers offering competitive deals on their own sites. The deals below are early releases but expect many more deals to be released […]