Best Deals in January 2021 (and What to Avoid!)

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Now that the holidays are over, it’s time to do a little shopping for yourself!  And just because the holidays are behind us, doesn’t mean the deals are. You can always rely on White Sales in January, where you can save on all sorts of bedding and bath items. We also see sales on “New Year/New You”-related items, like those tied to fitness, wellness, and self-care. So, whether you need to replace those old towels or you’re up for some self-improvement, this is your month. Here are some of the best deals in January (and which categories to avoid). 

White Sales

Since the late 1800s, January has been the month of White Sales, when everything from bedding to bath mats goes on sale. The discounts can be as deep as 60 percent off, so keep your eyes peeled for deals from your favorite brands. 

Crane & Canopy Classic White Luxury Bath Sheets: Made from finely-combed Turkish cotton, these oversized luxury bath sheets are soft, absorbent and 67 percent larger than your average bath towel. From December 26-January 3 during the End of Season sale, save up to 60 percent off the original price of $48.

Laura Ashley: Established in London in 1953, this fashion and home furnishings brand is known for its iconic floral prints and quintessential British style. Through January 14, save 30 percent off Basic Bedding and Flannel Sheets. 

Nest Bedding: This bedding brand has a variety of white loungewear, luxury sheet sets, pillows, and other essentials. From January 1-31, save 10 percent off sitewide, including their Tencel Lyocell Sheet Set (originally $119 and up), which is made with soft, sustainable fibers from eco-friendly resources.

Pure Fiber: This brand is a modern eco-luxury collection of bedding, bath essentials, and loungewear made from bamboo. From January 2-15, save 30 percent off the Bamboo Viscose Sheet Set (originally $149 and up) and Bamboo Viscose Pillowcase Set (originally $38 and up) with code WHITESALE. 

Simply Organic Bamboo: These sheets, comforters, eye masks, and throw blankets are crafted from 100 percent certified-organic bamboo. Cool, breathable, soft, and comfortable, bamboo is natural and sustainable and great for sensitive skin or anyone with allergies. Price start at $19. During the New Year’s sale, save 15 percent off through January 15. 


Last year’s resolutions may have fallen by the wayside and all those sweet holiday treats didn’t help matters. Here’s your chance to get back on track. This month, you’ll find deals on fitness apps, workout apparel, and all sorts of products to help with recovery.

99 Walks: This fun and motivational fitness program allows you to set your own monthly walking goal and earn a pretty bracelet as your reward. Get started and save with your first month’s membership for just $9 (originally $16), with code 2021. Valid through February 28.

Hocsocx: This collection of thin, breathable sports performance liners and compression socks ($16 and up) is offering 25 percent off sitewide from January 1-31 .  

Hungry Buddha Keto Bars: These bars are an excellent pre- or post-workout protein boost with 9g plant-protein, 4g net carbs, and only 1-2g of sugar. Available in Chocolate Chip, Triple Chocolate, & Coconut Cocoa on Thrive Market. From January 1-31, save 17 percent off a box of 12 (originally $29.99). 

Hydralyte: This doctor-approved, on-the-go drink is formulated with glucose and electrolytes for fast, effective rehydration. Hydralyte has 75 percent less sugar and 4 times the electrolytes of a typical sports drink. Through January 31, save 25 percent off sitewide with the code HEALTH25.

Jillian Michaels The Fitness App: This app puts superstar fitness pro Jillian Michaels in your pocket to offer completely customizable workouts and meal plans to change with you as you progress. From December 26-January 31, pay for a full year upfront and save 50 percent, paying $89.99 for an annual subscription instead of a total of $179.88 for 12-monthly payments.  

Kindred Bravely: This maternity and athleticwear brand celebrates mothers at every stage of their motherhood journey. They have two bundles on sale right now:

LIFT Society: This LA-based boutique fitness studio offers members at-home live training with personalization, form correction, and the ability to build strength and tone with just a set of dumbbells. Through January 31, save $30 off a pack of 10 virtual classes (original price $100). Code holiday30.

Menen Pictures Shop:  This NYC-based apparel, accessories, and home decor brand features original fine-art floral pictures. From January 1-31, buy a pair of leggings and receive a free matching athletic crop top (value $86.50) with code ‘free’. Also, save $50 off yoga mats (originally $206) with code ‘save50’, and 25 percent off water bottles (originally $52) with code ‘bottlesale’. 

Muscle MX: These CBD-based products help to prevent and soothe muscle pain from workouts or day-to-day activities.  From January 1-31, save 20 percent off sitewide. 

Onnit: Save up to 30 percent when you buy more than one Onnit 6 program. Onnit 6 is a full-body, transformative, pre-recorded workout that you can do at home in just six weeks ($45 for 4 workouts a week, plus 2 yoga days). You can select your level and your tool of choice, including bodyweight, kettlebells, and other functional fitness equipment. 

SKLZSKLZ develops innovative products that help improve specific skills and techniques for fitness, soccer, baseball, basketball, football, and golf. From January 1-10, save 25 percent off sitewide, except on products launched within the last 90-days. 

Soul Insole: These flexible orthotic inserts relieve pressure from heel to forefoot in all shoes without changing the fit! From January 1-31 on purchases of $50 or more, save 20 percent off (originally $29.99).

TriggerPoint: These innovative massage therapy tools, which are designed for people of all ages, sizes, and athletic ability, mimic the touch of a therapist’s hands. From January 1-10, save 25 percent off sitewide, except on products launched within the last 90-days. 

Tucketts Grip Socks: These high-performance toeless and closed-toe grip socks are perfect for workouts and cozy days at home. From January 1-31, save 20 percent off sitewide with code JANUARYTT20. 

Vertiball: The world’s first mobile, wall-mounted massager, the Vertiball lets you target hard-to-reach trigger points for instant muscle relief. From January 1-9, save 15 percent off with code TRUETRAE.


More than ever, we need to take good care of ourselves. Lucky for us, this month is simply packed with discounts on everything you need for self-care; including detoxes, hand sanitizers, CBD products, and teas.

Babington Soap Co. Hand Sanitizers: This uniquely formulated 2-in-1 lotion keeps hands soft and hydrated while killing 99.9 percent of harmful bacteria. Through January 31, save 20 percent off the $9 travel sizes and the $20 gift-boxed 250ml size with code silkyhands20.

baebody: This self-care and wellness site is offering the following deals:

  • baetea 14 Day Detox (originally $14.95) and 28 Day Detox (originally $24.95) will be 50 percent off from January 1-8.
  • New baetea Collagen Tea (originally $24.95) will be on sale for $19.99 from January 12-31.
  • baetea Hemp Gummies and Biotin Gummies (originally $15.95) will be 40 percent off from December 25-January 15. 

BareOrganics Daily Stress Bundle: This Ashwagandha-packed Daily Stress bundle uses adaptogenic properties to help support the body’s response to stress. The bundle includes Adrenal Recharge Liquid Drops and Ashwagandha Root Powder. Through February 1 on Amazon, get the bundle for $28.42, which is 20 percent less than buying the items separately.  

Cannaves Oliva: Created by a yogi athlete, Cannaves Oliva ($45) is an organic, extra-virgin Greek olive oil infused with organic, single source, full-spectrum hemp extract. From January 1-31, save 10 percent off your first order with code StaySerene.

Fitish: This lifestyle brand aims to create calming rituals of self-care, harnessing the anti-inflammatory benefits of CBD and botanical extracts. From January 1-31, save 20 percent off the Lemon CBD Oil (originally $79).

FoodMarble: This breath test device can help you find the foods that are most compatible with your digestive system and discover which foods are triggering digestive issues for you. From December 26-January 8, save 25 percent off with code NYNY21.

Good Pharma Beverages: From the founders of Mighty Leaf Tea, Good Pharma pairs whole leaf tea or fresh ground coffee with extracts of functional mushrooms, traditional Chinese medicinals, and other plant-based adaptogens. From January 25-February 28, pay $4.95 shipping and receive a free sample pack containing Resilience immunity boosting tea, Rest Assured restorative sleep-inducing tea, and Brain Gain cognition-supporting coffee (value $14.99). 

Healthy Height: This clinically-studied, pediatrician-developed subscription shake mix contains key nutrients that kids need to grow. With code WINTERFUN15, new subscribers will receive a 25 percent discount on their first order (sale price $26.74 per bag) and get access to the Healthy Height challenge, which is a 4-week program starting January 10 where subscribers work towards an achievable goal with accountability support through Healthy Height VIPs.

Mixhers Hergreens: This powder nourishes your body with crucial vitamins and minerals while improving kidney, heart, and liver function. From January 1-31, save 20 percent off (originally $54) with code INTHEMIX.

INBLOOM: These nutritional powders, which are curated by Kate Hudson, contain plant-based ingredients that support cognition and beauty. Their  Lasting Impression New Year, New You box will be available in January for $105 ($118 retail value). While supplies last. 

IQBAR: These nutrition bars are formulated with clean-label ingredients rich in compounds shown to benefit the brain and body, including 6 brain nutrients, 12g plant protein, 3g net carbs, and <1-1g sugar. IQ BARs are keto, paleo-friendly, vegan, kosher, and free from GMOs, gluten, dairy, soy, and sugar alcohols. Get the 7-bar Sampler for $14.99 (15-20 percent off). 

Lovers: This site offers high-quality, curated sexual wellness products for all interests, needs, and budgets. On January 5, save 20 percent off select items with the code TANTALIZE. From January 24-26, save 20 percent off select items with code NEW20.  

Naked Nutrition: From January 1-31, save 15 percent off the Vanilla, Chocolate, and Unflavored Naked Keto “fat bomb” (originally $39.99), which is designed for a ketogenic or low carb diet. High oleic sunflower oil powder supports muscle growth, preserves lean muscle mass, and reduces body fat, while MCT oil powder promotes better metabolism to aid weight loss. 

Pro Lon: This 5-day meal program nourishes your body while promoting rejuvenating changes. During the Fast with a Friend promotion, get 2 boxes of ProLon and a free 30-count variety pack of Fast Bars, which are scientifically formulated to support intermittent fasting by curb hunger,  for $398 (a $582 value, savings of $184). Valid January 1-31. 

Jetson Probiotics: This seasonal probiotic for babies, kids, and adults, provides effective gut solutions with fresh strains that are diverse, alive, clinically proven, and rotated frequently. From January 7-11, save 40 percent off the first two months of a  seasonal subscription (regularly $35) with the code NEWYEAR40. 

Mama Love:  This plant-based, doctor-approved, unsweetened protein powder was created by health and fitness writer Kimberly Daly Farrell specifically for nursing moms who work out. It’s largely organic and safe for Mom and baby with ingredients like tart cherry extract, flaxseed, gluten-free oats, etc. From January 1-31, save 15 percent off (originally $64.99) with code TRUETRAE15. 

Nopalera Moisturizing Botanical Bar: This moisturizing botanical bar is made with plant butters & cactus and comes in a custom reusable tin. From January 1-31, save 15 percent off with code JAN15 (originally $30).  

Nourished: 3D printing has made its way to vitamins! Nourished is the first-ever completely customizable 3D printed vegan gummy vitamin with seven vitamins and nutrients in one delicious sugar-free gummy vitamin. Through January 31, save 50 percent off (generally $59 and up) with code LAUNCH50.

Nurish by Nature Made: This vitamin subscription service uses a science-based assessment to offer personalized daily vitamin packets delivered to your doorstep. From January 1-10, save 50 percent off the first month (normally $35 on average) plus free shipping with the code NEW YEAR.

Read The Ingredients: This brand offers plant-based, gluten-free, low sugar on-the-go meal alternatives and snacks for those who want to know what they are eating! From January 1-31, save 15 percent sitewide with code TTWeb15.

RESET Bioscience: This CBD wellness line offers an assortment of unique water-based drops featuring premium, USA-grown hemp-derived cannabinoids powered by pharmaceutical delivery technology. From January 8-10 during the New Year, New You sale, save 40 percent off.

Sanibelle: This new wellness brand is offering 25 percent off sitewide and free expedited shipping from December 29-January 4. Offerings include one-use Hydrating Hand Sanitizer Ampules (originally $26.99 for  50) that kill or reduce 99.9 percent of illness-causing germs, 100 percent Biodegradable Antibacterial Wipes (originally $27.99 for 240), and 100 percent Biodegradable Multi-Surface Wipes (originally $30.99 for 320). The brand also has three charity partners, Robin Hood, United for Brownsville, and One Tree  Planted.  

STIFF Mother Trucker: This powerful, gluten-free topical pain reliever blends 12 natural ingredients to help relieve muscle and joint pain and encourage quick recovery. Not tested on animals. Get free shipping and save 20 percent off the $15 price with code JAN20 through January 31. 

Swoon Skin I Heart You Complete Cleansing Kit: This skin-cleansing kit features Swoon’s signature heart-shaped ultra-plush makeup remover pads that gently cleanse and exfoliate the skin while removing all makeup, using only water. Kit includes 3 makeup remover pads, 1 spa headband, and 1 mesh laundry bag. From January 1-14, save 20 percent off (originally $19.99.)  

The Good Patch: This wellness brand offers all-natural topical patches to aid with life’s everyday ailments such as fatigue, restlessness, muscle soreness, and anxiousness. From January 12 – 17, save 20 percent off the hemp-based patches (originally $12).

TribeTokes: This women-owned CBD brand has high-quality, effective, and non-toxic products made from plant-based ingredients. The CBD Pain Management (Moderate) Bundle, which includes CBD Pain Cream and CBD tincture, tackles pain both systemically and topically. While supplies last, save $30 off $155. 

UPSY: These high-quality, 100 percent organic, THC-free beverage blends, CBD tinctures, and a topical roll-on are rigorously third-party tested at an FDA-accredited laboratory to ensure their quality. Products are free from gluten, pesticides, fertilizers, herbicides, and GMOs. From January 1-31, save 20 percent off with code NewYou2021. 

Wellphoria Beauty: This collection of shampoos, conditioners, and styling products will help you to achieve hair wellness with a blend of 99 percent pure CBD and Hemp Seed oil. From January 1-31, save 20 percent off sitewide with code NEWYEAR.

Wet Hydration: This new line of healthy beverages in BPA-free bottles are crafted with clean and functional ingredients, contain zero calories and sugars, and are Keto-Friendly, Gluten-Free, Kosher, and Non-GMO. From December 30-January 6, save 10 percent off beverages and clothing.

YOLKED: This all-natural vanilla-flavored “crumble” features the patented, ingredient Fortetropin, which has clinically shown to dramatically increase lean muscle growth and decrease muscle recovery time by optimizing the way the body uses protein. From January 1-31, save 25 percent off (original price is $59.99 for a 30-pack) when you sign up for a monthly subscription.

Zero Plus: This personal fasting coach provides expert resources and custom fasting plans that evolve with you over time so that you’ll be equipped with the knowledge and motivation you need to reach your goals. In January, sign up for a year subscription for $49.99 (normally $69.99/year).

What Not to Buy in January


Toy deals were hot last month, but you probably won’t see many worthwhile toy deals this month, unless they are holiday-specific items on clearance. The good news is your little ones are probably set for a while with all of their holiday gifts.


Great deals on mattresses occur in February, during President’s Day sales. If February is too soon for your budget, mattress deals will likely return in May, over Memorial Day weekend, and in September, over Labor Day weekend.

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Trae Bodge is an accomplished lifestyle journalist, TV presenter, spokesperson, and educator, specializing in beauty, tech, apps, toys, gift guides, and smart shopping. She has appeared as an expert on dozens of TV shows and radio networks, including Today, Rachael Ray Show, Inside Edition, CNN, Reuters,, Sirius Radio, and numerous FOX, ABC, CBS and NBC affiliates. Trae has been featured as a beauty tastemaker in Elle, Redbook, InStyle, and Essence, and her work has appeared on Yahoo Finance, Marketwatch,,,,