It’s Amazon’s biggest Prime Day yet – at least in terms of how long you have to shop.
For 2025, it’s spanning four days of deals, running July 8 through 11.
“For many years, retailers were trying to make something out of July because it’s slow,” explained shopping expert Trae Bodge. “What Amazon Prime did is kind of solidify July as a shopping holiday, and then everyone else piled on top with their own sales.
This year, Amazon is testing a new kind of offer called “today’s big deals.”
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Remember – to get the best Prime Day deals, you need a Prime membership. If you don’t have one, you can sign up for a free 30-day trial. Only keep it if you’re actually getting value out of it.
“Every consumer, you should ask yourself every year as you come up for renewal, am I using this as frequently as I need to?,” concluded Bodge.
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