Prime Day 2020 is October 13 & 14
Last year’s Amazon Prime Day was bigger than Black Friday AND Cyber Monday combined with 175mm items purchased! Large brands saw an increase of 64 percent in sales, and smaller niche brands saw a 28 percent lift. This year, Amazon is investing more than $100mm from now through the holiday season to support small businesses.
Because Prime Day was postponed from July this year, it’s really anyone’s guess how this day will pan out, but my feeling is that this Amazon Prime Day will be the unofficial kickoff to the holiday shopping season. Here’s how to make the most of it:
Here are the Best Amazon Prime Day Shopping Tips:
Amazon Prime Membership is Required
Amazon Prime Day deals are for Amazon Prime members only. If you are not a member, now is a great time to join so you can take advantage of all the Prime Day discounts. The membership is $119 per year (or $12.99 per month) and includes unlimited two-day. or next-day shipping all year long.
There are also a whole host of other benefits, including access to Amazon Video, Amazon Music, one free Kindle book per month, special discounts at Whole Foods, and lots more. There’s a 30-day free trial, so why not give it a try? (Just remember to cancel within that 30-day window if you don’t intend to continue). Click here to learn more.
Amazon Prime Discounts
Students with a valid ID can get a 6-month free trial, and then it’s $6.49 per month. If you are on public assistance and can provide an EBT or Medicaid card, you can get Amazon Prime for $5.99 per month.
Amazon often offers bonuses for first-time users, including $20 off your first Prime Now order. I don’t see any such discounts as I write this, but try a quick Google search for first-timer discounts.
Free Two-Hour Delivery
If you live in one of 50 major cities, including, Chicago, Dallas and LA, try Prime Now, which offers free two-hour delivery on exclusive Amazon deals.
If you are a regular Amazon shopper, consider applying for the Amazon Prime Rewards Visa Signature Card. This card has no annual fee and allows you to earn 5% back on your Amazon purchases, 1-2% back on other purchases, and 5% cash back on Whole Foods purchases. These earnings can be applied to future Amazon purchases.
There are also benefits for foreign travel, like no transaction fees and travel insurance. However, like many store cards, this card has a fairly high APR (14.99-22.99%), so buy only what you can pay off in full each month.
Reload Your Amazon Gift Card
If you don’t need another credit card, you can earn 2% cash back by transferring funds from your checking account into a “gift card balance” on Amazon. When you shop on the site, you can shop using that balance.
Save at Whole Foods
Whole Foods shoppers can score $10 to spend on Prime Day if they spend at least $10 at Whole Foods between now and Oct. 13.
Get Alexa Deal Alerts
Use the Amazon app or the Amazon Assistant browser extension to add items of interest to your Lists. You’ll receive alerts when those items go on sale. Make sure you have your personalized notifications enabled.
Watch Amazon Deals
You can also scroll through “Upcoming Deals” and click “Watch This Deal,” to receive alerts for that item.
When Prime Day arrives, click on “Today’s Deals” to see what’s on sale. Most of the deals will be Prime Day exclusives, which will be available to shoppers while supplies last. “Deals of the Day” will only be available for 24-hours, and then there will be “Lightning Deals”, which like lightning, come and go very quickly.
If you have any of Amazon’s devices, like the Echo Dot or Echo Show, ask Alexa what the deals are. Once you’ve ordered, you can also track your packages using Alexa. In previous years, Amazon offered exclusive deals on some orders placed with Alexa, so be on the lookout for those again.
See What’s New
To commemorate Prime Day, Amazon usually launches a whole host of items, many with introductory pricing.
Shop Like a Celeb
Last year, Amazon partnered with celebs, like Kristen Bell, Will and Jaden Smith, and Mark Wahlberg, to introduce new products or special deals on popular products just for Prime Day. Let’s see who they team up with this year.
Set Slickdeals Alerts
Several retailers, including Target and eBay, offered competitive deals on Prime Day. It’s not clear whether they plan to this year, but to ensure you get the lowest price, set deal alerts for specific items on Slickdeals. You’ll receive a notification when those items go on sale on Amazon or elsewhere. Also, bookmark the Slickdeals Prime Day page for all the best deals in one place.
Once you put some items into your cart, don’t check out before using a price comparison tool like Invisible Hand to compare prices elsewhere. You can also Google the name of the item. Just because something is on sale on Prime Day, doesn’t mean you’ve found the best price.
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