NEW YORK – Century 21 Stores, the iconic New York City bargain chain that closed its doors during the coronavirus pandemic, will reopen, the company’s president said during a coronavirus briefing from City Hall on Wednesday.
Mayor Bill de Blasio introduced President Mark Benitez and said the announcement “grabbed at the heart of New Yorkers.”
“Century 21 bore the brunt of this, a pandemic like so many other retail stores, they were going through so much,” de Blasio said. “And we mourned when we heard that Century 21 wouldn’t be around. But now Century 21 is making a New York City comeback.”
Trae Bodge, a smart shopping expert, said the retailer has a better shot at a comeback than other chains.
“Because Century 21 specializes in off-pricing, they may have a better time of it than a high-end store like a Lord and Taylor,” Bodge said. “The items are more approachable, more affordable. That’s preferable right now as people struggle financially.”
Century 21 has not announced when and where it will open stores. The management team is evaluating all aspects of the “thrill of the hunt,” including locations in the U.S. and overseas, Benitez said.
“Those very details are currently being outlined and as soon as we can share more we certainly will,” he said.
Additional reporting by Sharon Crowley.
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