In the world of beauty, TikTok has emerged as a powerful platform for surfacing the latest must-have products. Now in their third year, our TikTok Trendy product roundups dive into the trending products for the face that have taken the TikTok community by storm. From innovative face scrubs to game-changing setting sprays, this guide features the facial beauty products that are capturing the attention of beauty enthusiasts and earning rave reviews for effectiveness.
Abib Quick Sunstick Protection Bar SPF50+ ($17.45, Amazon)
Wearing SPF regularly is made so easy with this convenient K-beauty glide-on stick, which is formulated with calming and hydrating ingredients like aloe vera and green tea leaf extract.
The water-resistant Sunstick can be used under or over makeup, providing broad-spectrum protection with no white residue and a glowy finish. Not a fan of glowy? Try their Airy Sunstick, which has a matte finish. See both in action in this TikTok from @LailaPaul7 with 104.4k likes.
Ami Colé Hydrating Lip Treatment Oil ($20, Sephora.com)
This black-owned clean beauty brand is known for its products created for women of color. The products contain no hormone disruptors or other harmful chemicals. This nourishing Lip Treatment Oil conditions the lips, adds shine, and comes in several flattering shades. Two of my favorites are a new creamy pink called Poise (pictured) and a classic red called Victory.
I’ve provided the Sephora link here, but to set expectations, all the colors are currently sold out on Sephora and the Ami Colé website! Hopefully they’ll be back soon. In the meantime, wet your whistle with this popular TikTok by @AndreaRenee00 that has 15.3k likes.
Barbie X Beauty Creations Lip Oils ($8, BeautyCreationsCosmetics.com)
A fun addition to your lip oil collection, these affordable Barbie-themed glosses provide hydration and shine.
The lip oils, which contain apricot oil and shea butter, are available in several shades. I had a chance to try Believer, a sheer reddish fuchsia with a slight vanilla/pomegranate scent, and Dreamer, a sheer glittery pink with a soft strawberry scent. The colors are both very versatile, and the formula is what you would expect from a classic lip oil. See the lip oils in action in this TikTok from @BeautyCreationsCosmetics with 65.5k views.
Avène Cicalfate+ Restorative Protective Cream ($26, Amazon)
The “slathering” trend, where you apply a visible layer of face cream before bed, is hot on social media right now. One popular cream is
Dermatologist-recommended Cicalfate+, which is ideal for dry, dehydrated, or irritated/post-treatment skin. Two star ingredients are C+-Restore, a unique postbiotic ingredient, and Copper-Zinc Sulfate Complex, which help maintain overall skin health. You can view the slathering trend for yourself in this video from @Dermguru, which has almost 7k likes.
Colleen Rothschild Illuminating Tinted Eye Cream (48, ColleenRothschild.com)
This popular under-eye brightener sold out 5 times within its first year.
The cream tackles the tricky under-eye area by addressing common issues, like darkness, dryness, and puffiness, with ingredients like hyaluronic acid and caffeine and a blend of pearlized and peach-toned pigments. My one gripe is that it’s for fairer skin. It’s even a bit light for me, so I mix it with my regular eye cream or concealer, so it’s more sheer. I’d love to see a darker version for folks with more melanin. You can see how it works in this TikTok from @Melisdoesmakeup with 36.6k likes.
DEINDE Line-Smoothing Eye Cream ($46, $58 with eye roller)
The new eye cream launched with a campaign that generated nearly 200 TikTok videos, including three from TikTok’s top 10 beauty creators and 2 million video views.
The emollient eye cream helps to address fine lines and creases and protect the skin from environmental stressors, but what I noticed right away is that it helps to smooth eye bags, a personal pet peeve of mine. TikTokers rave about applying it with the brand’s eye roller, which I didn’t have the opportunity to try, but I used the cream with another metal roller to a similar effect. Check out this TikTok from @LexieRosenstein to see it in action.
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula ($38, Ulta)
If you’re looking to firm the under-eye area temporarily, this new and improved formula of PTR’s #1-selling viral eye cream will do just that.
This new formula is clinically proven to reduce the look of puffiness, fine lines, and bags in a matter of minutes with an advanced peptide complex to provide all-day, and ultimately long-term, firming results with continued use. See how it works in this TikTok with 166k likes from @Local_Lezbian.
ICONIC London Prep Set Glow Hydrating Glowy Setting Spray ($29, Sephora)
This setting spray, which is available in two shimmering shades, Original and Glow, hydrates, primes, and sets makeup while providing light reflection for a natural glow.
The spray can be used before makeup, after makeup, or on a bare face to provide radiance. It can also be used as a finisher for the viral “makeup baking” look when sprayed on top of powder, as seen in this Tiktok from @Natan.Kamla with 135.3 likes.
BANILA CO Clean It Zero Brightening Peeling Gel ($18.99, Amazon)
This K-Beauty facial exfoliator contains a blend of Mandarin-C and vitamin capsules. When applied, it’s smooth, but then it beads up when massaged into the skin.
The Peeling Gel is fun to use and users – including me – reported glowy results. Check out the Peeling gel in this TikTok from @OurLackawannaLife, which has 286k views. I also had a chance to try their Clean it Zero Firming Cleansing Balm ($24.84, Amazon), which I found to be very effective at removing makeup – even the eye makeup I wear on TV!
