Discover the latest beauty obsessions taking TikTok by storm! From innovative hair care solutions to skin-softening body treatments and innovative nail products, this roundup highlights the trending items that influencers are raving about. Whether you’re looking to revamp your hair routine, indulge in self-care, or elevate your manicure game, these TikTok favorites promise to deliver results that are as impressive as their viral status.
Tree Hut Shea Sugar Scrubs ($8.94 to $11.99, Amazon)
If you know Tree Hut Sugar Scrubs, you love them! These budget-friendly body scrubs have been a beauty favorite for years, and not surprisingly, they are popular on TikTok as well.
The scrubs exfoliate and leave the skin feeling soft, and they come in a ton of scents, including two of my faves: Santal Haze, a spicy, sultry scent, and Moroccan Rose, a feminine floral. The brand has over 2.3M followers and 18.2M likes, and you can get a sense of the vast range of scents in this TikTok from Selfcarebeautyyy, which has 10.4k likes.
Luxy Hair Seamless Clip-Ins ($225 and up, Amazon)
If you like to change up your hairstyle with minimal effort, these clip-in hair extensions offer an an easy solution! The extensions are 100 percent remy human hair and they have a silicone weft that lies flat and is easily clipped in.
The extensions come in a variety of lengths and hair colors for a seamless, blended-in look. Check out this TikTok demo for the Beige Blonde Bayalage color from AlexEarle on the LuxyHair account, which has 18.5 likes.
RevAir Reverse-Air Hair Dryer ($459, $429 at the time of this writing, Amazon)
This salon-grade styling device uses vacuum-suction and low-heat airflow to stretch, smooth, and dry hair of all types. According to the brand, it dries 70 percent faster than traditional hair dryers and will smooth and straighten without the need for tools, like a round brush.
My daughter and I both have very curly hair and the RevAir quickly smoothed out our curls. Influencers with all types of hair are trying out this innovative dryer. Check out this TikTok from SorayaSkinCares, which has 1.7mm views!
ROAME Everything Essentials Bundle ($35.99, Roameclean.com)
If you live your life on the go, you know how challenging certain things can be, like finding a clean bathroom with adequate supplies!
This bundle, created by influencer Julianna Christensen, contains the brand’s essential products, like a slim hand sanitizer, 50ct Portable Soap Sheets, 30ct Flushable Wipes, and 2 10ct Disposable Toilet Seat Covers. The products are chicly and discreetly packaged. Christensen’s TikTok showing off her favorite beach essentials, including the set, has 94.7k views.
OVERTONE The Gloss ($15, Target)
You may know Overtone’s semi-permanent color-depositing conditioning masks, but there’s a new star in town; The Gloss, a colorless treatment mask that enhances shine.
The Gloss The Gloss has been featured in hundreds of TikToks, with users showing off the silky and shiny results of this quick treatment that can be used before or after washing. My daughter colored her hair and used The Gloss afterwards for very shiny results. Check out this before and after from @Morguehorde, which has 23.4K likes.
Color Street Nail Strips ($19.95, Amazon)
Nail strips are a convenient way to jazz up your nails, no matter where your adventures take you. These from Color Street have no smell, so they have become a new in-flight beauty ritual on TikTok.
The mess-free, patented nail strips They are TSA-approved and are fairly easy to apply. They are available in lots of colors, including the super glittery Tokyo Lights, which I recently used ahead of a weeklong vacation and my nails looked great the whole week. Each Set includes 16 double-ended nail strips to accommodate all sizes of nails. See how they work in this TikTok with 88.6k likes from WhitneyLeavitt.
Dippity-do Girls with Curls Light Hold Gelée ($9.99, Amazon)
Gen Xers probably remember Dippity-do as the go-to hair gel. Well, Dippity-do is still around and they have a whole range of products for curly hair. One of the most popular is the
Girls with Curls Light Hold Gelée, which helps to enhance curls and keep styles in place. Check out this TikTok demo with over 1mm views from Parisf587, where she uses the Gelée with curlers for a retro style. If you’re looking for products that help provide hold for slicked-back styles (especially good for summer humidity), I’ve been enjoying the Curl Defining Creme and the Curl Enhancing Mousse.
Caroline “Bee”
Color Street Nail Strips are amazing! Tokyo Lights and many other shades are $13-$15 if you buy direct on the website… plus they’re buy 3 get 1 free if you shop through a Color Street Stylist!
Trae Bodge
Thanks for the tip!