How to Save Money for Your Kids’ Future

You know you’re supposed to be saving money for your kids’ future. But, with everything else you have to pay for, from day-to-day expenses to saving for retirement, saving can feel like a lot. Trust me – I’ve been there. There were several years where my husband and I didn’t save for our daughter’s education because money was so tight. And while taking a break from saving can help get you through a tight spot, you don’t want to do that for long. After all, according to a 2019 Investopedia report, the average student loan balance per borrower was $35,359: a record high. If we save money regularly during our child’s adolescence, we can do a lot to offset that debt.


First, tackle your debt

You want to start saving money for your kids as early as possible, but if you’re carrying any sort of high-interest debt, chipping away at it should take precedence. Otherwise, those monthly finance charges will be like weights around your ankles. Whenever possible, pay more than the minimum due, prioritizing the debt with the highest APR and then going down the list. Once you offload that debt (hooray!), take that money that you were using to pay it down and shift your focus to saving for your kids (and saving for your retirement, too. Don’t forget that!).


Saving for those “now and then” expenses

We want our kids to be involved in all sorts of things, like after-school activities and camps. While these things can make for well-rounded kids, they put a financial burden on parents. I would suggest creating a fund just for these expenses, so when it’s time to pay for dues, fees, uniforms or equipment, you already have the money set aside. Having a budget for activities can also help you set limits if your kids want to try everything under the sun.

Some bank accounts have a feature where you can save money for specific categories, but if not, try setting up auto-withdrawals in a separate account.


Related: My Favorite Tool to Save Money on Autopilot


Spending money

Eventually, your kids will need their own spending money for when they are out and about with friends. When my daughter was 10, we decided that it was time, but I couldn’t find a bank that allowed her to have a debit card since she was under 13. Instead, I chose to set her up with a Greenlight debit card, which for $4.99 a month (for up to five kids), allowed me to quickly and easily add money from allowance and financial gifts that she had received from friends and family.

While I didn’t love paying the fee, it was worth it because having her own debit card taught her a lot about budgeting and making smart purchases. Now that she’s 13, I can move her to a regular debit card. Note:  Greenlight generously waived the fee for a while, so we’re still sticking with that for the time being.

If your kids have their own financial goals, like a new car, or a new phone, there’s a digital platform called Goalsetter, which is designed for just this purpose. On the platform, kids can designate specific goals, which friends and family can contribute to. The fee to give a financial gift via Goalsetter is $1, plus a processing fee of 2.9% + .30 when you pay by credit or debit cards.  The account itself can be set up for free or you can make a modest donation towards the platform to help keep it going.


Saving for college

The longer you give yourself to save for college, the better off you’ll be. One of the best ways to do so is with a 529 plan. The earnings from your plan grow tax-free and are not taxed when withdrawn for “qualified expenses”, whereas, with a mutual fund, earnings and withdrawals are taxed. Qualified expenses include tuition, of course, but things like books, equipment, room & board, costs associated with apprenticeships and student loan payments also qualify. And as of 2018, up to $10k of tuition for grades K-12 qualifies as well.

Another benefit of a 529 plan is that 30 states offer tax benefits for contributions, including New York, Ohio, Oregon and Pennsylvania. You do not have to buy into your state’s plans, so in my case, living in New Jersey where there are no tax benefits, I chose to open a 529 in New York, which is a high-performing, well-rated fund (every state’s fund is different).

From what I understand, it’s best for the adult to “own” the fund and then designate the child as the beneficiary. This is due to more favorable financial aid implications and doing this also allows you to change the beneficiary if you’d like. If the child who was the original beneficiary receives a full scholarship or elects not to go to college, you can earmark those funds for another child (or yourself, if you plan to go back to school) without losing the tax benefits.

It is important to note that the tax benefits vanish if you withdraw the funds for reasons that do not qualify. For this reason, I suggest saving some money in a 529, but save money elsewhere, too, simply because there’s no way to know what your child will decide to do when the time comes.

I would strongly suggest reading about 529’s in detail before opening the account and again before withdrawing money because which state you open the account in and when you withdraw are very important factors.


Other investment options

There are lots of different options to save for your child’s education outside of a 529, but whatever you do, make sure your savings have growth potential more than what your local bank is offering. Look for high-interest rate CDs or online savings accounts, invest in stocks (if you’re good at that) or investigate overfunding a life insurance policy. Some insurance policies can also serve as an investment platform to save for college or other long-term goals, so it’s worth speaking to an agent about your options.


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Trae Bodge is an accomplished lifestyle journalist, TV presenter, spokesperson, and educator, specializing in beauty, tech, apps, toys, gift guides, and smart shopping. She has appeared as an expert on dozens of TV shows and radio networks, including Today, Rachael Ray Show, Inside Edition, CNN, Reuters,, Sirius Radio, and numerous FOX, ABC, CBS and NBC affiliates. Trae has been featured as a beauty tastemaker in Elle, Redbook, InStyle, and Essence, and her work has appeared on Yahoo Finance, Marketwatch,,,,