Trae Bodge of warns items could also sell out. Plus, with six fewer shopping days between Thanksgiving and Christmas, there is less time to buy.

“What I would recommend is that if there’s something on your list that’s on sale now and it’s, say, 40% off, like a really weighted discount, you might want to get it now,” Bodge said. “You shouldn’t discount those deals that you’re seeing now because some of them are substantial.”

An alternative to Black Friday sales may be “Going out of Business” sales, with Kmart and Sears starting theirs on Dec. 2. All of it is contributing to analysts’ projection of up to $1 trillion in holiday spending this year for the first time ever.

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