– According to the Baymard Institute, in the first quarter of 2019, 23 percent of online shoppers in the U.S. abandoned a digital shopping cart because they deemed the site‘s checkout process too long or complicated.

Smart Shopping Expert, Trae Bodge at TrueTrae.com, says that retailers often ask the most of first-time shoppers in order to engage them in a long-term relationship.

 

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