(NewsNation) — After holding prices steady during the holiday season, many companies are now preparing to raise them.
Some retailers delayed price hikes and absorbed higher costs from tariffs and inflation to lure holiday shoppers, but analysts say that grace is over and consumers should brace for increases in the weeks ahead.
From spices to clothing — and especially technology — price increases are expected across a wide range of products.
“I would expect higher prices in tech, specifically on laptops. I’m seeing a lot of buzz around that,” said Trae Bodge, smart shopping expert at TrueTrae.com. “These could be tough roads ahead for consumers. I think we’re going to see this across many different kinds of businesses, from small to large.”
According to the Wall Street Journal, several major retailers, including Target and Walmart, are preparing to raise prices. Levi’s increased prices last month and plans additional hikes this month, the outlet reported.
Columbia Sportswear told the outlet it expects to raise prices by roughly 7% to 9% on spring and fall clothing.
Tariffs aren’t the only factor
Experts say tariffs are just part of the picture. Retailers are also facing higher insurance, shipping and operating costs — and many companies are no longer willing to absorb those expenses.
While January often brings routine price increases, analysts say this year’s hikes appear steeper than usual.
Over the next few months, experts recommend shoppers be strategic: Wait for sales events like Amazon Prime Day, compare prices carefully and consider buying second-hand options for items like laptops and tech, as retailers signal continued price pressures ahead.
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