Labubu – a quirky, elf-like plush collectible – has won over fans worldwide thanks to its whimsical design and viral appeal. However, the surge in popularity has also sparked a rise in counterfeit versions, dubbed “Lafufus,” which mimic the appearance of authentic Labubu dolls but lack the quality and safety standards. These fakes have begun flooding marketplaces, often luring buyers with lower prices, but they come with serious risks. Collectors and casual consumers alike need to make informed purchases to protect their investments and those they love.
Labubu vs. Lafufu
Labubus are collectible plush dolls (and keychains) created by artist Kasing Lung and distributed by Chinese company, Pop Mart. They’re known for their mischievous grins, fuzzy bodies, and limited blind-box releases that make them highly sought after. By contrast, “Lafufus” are unauthorized knockoffs that imitate Labubu’s design but lack official licensing. These counterfeit versions often skimp on craftsmanship and omit key authenticity markers, making them a poor substitute. They can even put consumers at risk.
Why Lafufus are a Safety Hazard for Kids
Counterfeit dolls can present serious safety concerns for young children that genuine Labubus don’t. The U.S. Consumer Product Safety Commission (CPSC) has issued urgent warnings citing their small size and flimsy construction, which makes them likely to break into pieces and create choking hazards. Additionally, some of these dolls contain toxic materials or faulty packaging that can be harmful for kids. Parents should be especially cautious when it comes to younger children who may be tempted to put toys in their mouths.
How Counterfeit Labubus Hurt Collectors
Collectors value Labubus not just for their cuteness, but also for their exclusivity, an attribute that degrades significantly when counterfeit items flood the market. Collectors depend on authenticity and rarity to maintain the value of their Labubu collections. Lafufus lack not only the official markers that provide authentication of the real deal, but the quality of the product itself. Moreover, the circulation of fakes can skew pricing accuracy, making it harder to distinguish a good investment from a dud.
Spotting the Fakes
Genuine Labubu dolls feature several telltale authenticity indicators, including exactly nine teeth in a mischievous grin, a Pop Mart holographic sticker, a scannable QR code, and a UV toothbrush-style stamp on one foot (in newer editions). The packaging is also a good signifier, with matte finishes, crisp printing, and accurate branding – counterfeit versions often skimp on print quality or design alignment. By comparing these markers side by side with legitimate unboxing videos or official images, it’s possible to quickly catch fakes.
Red Flags You Shouldn’t Ignore
When buying Labubu collectibles – especially from marketplaces or resellers – it’s vital to watch for warning signs. Even well-meaning collectors can be duped when shopping online or from unfamiliar sellers. Listings that quote unusually low prices, lack clear photos of authenticity markers, or offer vague return policies are common red flags. Always check seller ratings, read reviews, and ask for close-up photos of the hologram, QR code, and UV stamp. For the safest bet, stick to official Pop Mart retailers or reputable marketplaces with verified sellers.
