Samantha Ettus

Beauty Secrets: Samantha Ettus

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Beauty Secrets: Samantha Ettus

This week’s muse is Samantha Ettus. Sam is a work/life expert whose goal is to find the spark within each one of us and turn it into a fire. She is a best-selling author of four books, a contributor to Forbes, a sought after keynote speaker, a Harvard MBA and host of a nationally syndicated call-in radio show. Sam’s latest book, The Pie Life: A Guilt-Free Recipe for Success and Satisfaction, was recently released to great fanfare. Sam and I met in the green room of the syndicated lifestyle show, Security Brief TV and have since become friends. I checked in with Sam to learn about her beauty routine.

Here are Sam’s beauty secrets:

  1. “I am obsessed with water, and I never leave home without water in my bag and can’t go to sleep without water by my side. I think of it as the solution to every problem. My kids make fun of me because if they complain of a headache, a tummy ache or any ache at all, I give them water.
  2. My mom wore almost no makeup with the exception of lipstick. That’s probably why I think of myself as a late bloomer when it comes to makeup.
    I have a few beauty staples I rely on:



chantecaille vital essence

Follow Sam!


Twitter: @SamanthaEttus

Instagram: @SamanthaEttus


Follow Trae Bodge:

Smart Shopping Expert

Trae Bodge is an accomplished lifestyle journalist, TV presenter, spokesperson, and educator, specializing in beauty, tech, apps, toys, gift guides, and smart shopping. She has appeared as an expert on dozens of TV shows and radio networks, including Today, Rachael Ray Show, Inside Edition, CNN, Reuters,, Sirius Radio, and numerous FOX, ABC, CBS and NBC affiliates. Trae has been featured as a beauty tastemaker in Elle, Redbook, InStyle, and Essence, and her work has appeared on Yahoo Finance, Marketwatch,,,,

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